WorldVitiligoMonth2024:Art,Dialogue,andNarrativeChange
Integrated physical and digital campaign with livestreaming, paid media, and partner amplification.
Activity Context: World Vitiligo Month 2024 – Integrated Physical & Digital Campaign
As part of World Vitiligo Month 2024, Muundo Foundation contributed to a landmark public convening held at the British Council in Kampala, bringing together individuals living with vitiligo, healthcare professionals, cultural practitioners, media, and allies for a day of dialogue, learning, and cultural exchange.
The event was organised in partnership with Satisfashion UG, Serene Beauty, and the Vitiligo Association of Uganda, with the support of British Council Uganda. Together, partners created a space that moved beyond awareness toward shared understanding, dignity, and representation.
Digital and Media Reach
Key moments from the event were shared across digital platforms, extending the conversation beyond physical attendees. This integrated strategy included:
Livestreaming
Livestreamed panel discussions for global access.
Social Coverage
Real-time updates using #VitiligoAwareness and #WVM2024.
Media Engagement
Collaboration with local and national outlets.
Process Documentation
Documenting artistic creation and final works.
Hybrid Impact
At the heart of the convening was dialogue and art. A panel featuring Cerinah Tugume, Eva Atukunda, and David Ogutu addressed stigma and the realities of navigating identity, while an exhibition by Martin Senkubuge and live art by Bright Ntakky transformed the British Council into a site of reflection.
A Lasting Impact
The 2024 convening represented a significant step forward in Uganda's vitiligo advocacy landscape. The partnerships formed and strengthened during this event continue to inform Muundo's work, reinforcing the importance of collaboration across sectors in advancing dignity, visibility, and inclusion for people living with vitiligo.
Observed annually in June, World Vitiligo Month provides a global moment to reflect on the experiences of people living with vitiligo. For Muundo, it is an opportunity for intentional narrative intervention.